Fashion · Brand Experience

Crossing Borders

Role
Creative direction & production
Client
Burberry
Agency
OUTPUT
Type
Naked-eye 3D · Public installation
Location
TX Huaihai, Shanghai
Press
Crossing Borders — image 3
Crossing Borders — image 4 Crossing Borders — image 5
About

Celebrating its first anniversary in Shanghai and showcasing the brand's spirit of exploration, Burberry Generation Exhibition brings the wilderness of wheat fields into the heart of the city with naked-eye 3D images, interpreting the TB logo from multiple perspectives and creating a dreamlike illusion between reality and fiction.为庆祝品牌在上海的一周年,同时彰显 Burberry 的探索精神,「Burberry Generation」展览将麦田的自然意象带入城市核心,以裸眼 3D 呈现 TB 标志的多维诠释,在现实与虚构之间营造出梦幻般的视觉错觉。